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	<title>That Danny! &#187; vpamazon2</title>
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		<title>The VPAMAZON Voucher &#8211; A Story of Missed Opportunities (or: &#8220;how not to market on Google&#8221;)</title>
		<link>http://www.thatdanny.com/2008/07/18/the-vpamazon-voucher-a-story-of-missed-opportunities-or-how-not-to-market-on-google/</link>
		<comments>http://www.thatdanny.com/2008/07/18/the-vpamazon-voucher-a-story-of-missed-opportunities-or-how-not-to-market-on-google/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 10:41:26 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
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		<description><![CDATA[Enter "VPAMAZON" or “VPAMAZON2”  into Google to get these great offers, said the promo slip, that arrived with my Amazon book in the post today. It was advertising premium business cards.
I was intrigued by this marketing tactic. Was the advertiser sure that no one else would muscle in on his preferred search terms? So [...]


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