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	<title>That Danny! &#187; roi</title>
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		<title>Understanding Website Statistics &#8211; Five Pitfalls to Avoid</title>
		<link>http://www.thatdanny.com/2008/10/11/understanding-website-statistics-five-pitfalls-to-avoid/</link>
		<comments>http://www.thatdanny.com/2008/10/11/understanding-website-statistics-five-pitfalls-to-avoid/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 23:55:32 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[web statistics]]></category>
		<category><![CDATA[websites]]></category>

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		<description><![CDATA[Website statistics: what's wrong with the following statements?
1.	My website gets 20,000 hits a month!
2.	My website gets three million unique visitors a year!
3.	Our statistics show that users spend an average of 30 minutes per visit to our website!
When you boast to your friends that your blog gets 10,000 hits, or tell your boss that your company's [...]


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