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	<title>That Danny! &#187; Newspapers</title>
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	<link>http://www.thatdanny.com</link>
	<description>News, Reviews,  Social Media and Net Moods</description>
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		<title>Daily Star bombs The Sun newspaper (but is an in-joke really a good campaign strategy?)</title>
		<link>http://www.thatdanny.com/2008/11/24/daily-star-bombs-the-sun-newspaper-but-is-an-in-joke-really-a-good-campaign-strategy/</link>
		<comments>http://www.thatdanny.com/2008/11/24/daily-star-bombs-the-sun-newspaper-but-is-an-in-joke-really-a-good-campaign-strategy/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 18:45:54 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[bingo]]></category>
		<category><![CDATA[daily star]]></category>
		<category><![CDATA[the sun]]></category>

		<guid isPermaLink="false">http://www.thatdanny.com/?p=1052</guid>
		<description><![CDATA[With bingo bringing in high revenue streams for online newspaper editions, it is little wonder that the Daily Star chose to hit The Sun where it hurts with its bingo advertising campaign - but bombing The Sun's Wapping HQ with Bingo balls? 
I'm sure the Sun's staff in Wapping will see the hilarity. After all, [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Evening Standard Snorts at Cocaine Deaths?</title>
		<link>http://www.thatdanny.com/2008/08/28/evening-standard-snorts-at-cocaine-deaths/</link>
		<comments>http://www.thatdanny.com/2008/08/28/evening-standard-snorts-at-cocaine-deaths/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 21:24:08 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
				<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Associated Newspapers]]></category>
		<category><![CDATA[Daily Mail]]></category>
		<category><![CDATA[drugs]]></category>
		<category><![CDATA[Evening Standard]]></category>

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		<description><![CDATA[You could be forgiven for thinking that the Evening Standard, sister paper of the Daily (our-country-is-going-down-the-drugs-pan) Mail, has just revealed a coded stance to the cocaine-snorting public. 
Beside the doomful story 'Record numbers killed by 'dinner party' cocaine', it juxtaposed a small inset that highlights the increase in deaths from 'superbug' Clostridium Difficile. The contrast [...]


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		<slash:comments>0</slash:comments>
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		<item>
		<title>Cox Newspapers see audience aggregation as key strategy (Leon Levitt)</title>
		<link>http://www.thatdanny.com/2008/05/29/leon-levitt-vice-president-digital-media-cox-newspapers-on-digital-profitability/</link>
		<comments>http://www.thatdanny.com/2008/05/29/leon-levitt-vice-president-digital-media-cox-newspapers-on-digital-profitability/#comments</comments>
		<pubDate>Thu, 29 May 2008 07:55:46 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
				<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[cox]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.thatdanny.com/2008/05/29/leon-levitt-vice-president-digital-media-cox-newspapers-on-digital-profitability/</guid>
		<description><![CDATA[
Leon Levitt - Vice President Digital Media, Cox Newspapers
New Media Conference &#038; Expo 2008 - Bucharest (live blogging from the event)
Some highlights:
- Newspaper circulation is dropping.
- Cox Newspapers have been profitable in the digital space since 2004/2005.
- Cox wants to aggregate audiences in print and online. This is the key piece of their strategy.
- Thus, [...]


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		<item>
		<title>The death of newspapers &#8211; a prediction for 2018</title>
		<link>http://www.thatdanny.com/2008/05/16/the-death-of-newspapers-a-prediction-for-2018/</link>
		<comments>http://www.thatdanny.com/2008/05/16/the-death-of-newspapers-a-prediction-for-2018/#comments</comments>
		<pubDate>Fri, 16 May 2008 14:55:51 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
				<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[death of newspapers]]></category>
		<category><![CDATA[epaper]]></category>
		<category><![CDATA[New Media]]></category>

		<guid isPermaLink="false">http://www.thatdanny.com/2008/05/16/the-death-of-newspapers-a-prediction-for-2018/</guid>
		<description><![CDATA[I know it's like a madman's lot-throwing competition out there, with constant battles between doom mongers and those they call dinosaurs.
"The newspaper is dead!" shouts one camp at the other, who then throws the argument right back: "How can it be dead, if it's still making so much money?" and "yes, there's a drop in [...]


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		<slash:comments>1</slash:comments>
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