That Danny! » New Media

Daily Star bombs The Sun newspaper (but is an in-joke really a good campaign strategy?)

Danny — Mon, 24 Nov 2008 18:45:54 +0000

With bingo bringing in high revenue streams for online newspaper editions, it is little wonder that the Daily Star chose to hit The Sun where it hurts with its bingo advertising campaign – but bombing The Sun’s Wapping HQ with Bingo balls?

I’m sure the Sun’s staff in Wapping will see the hilarity. After [...]

Design Agency Wisdom – How to Fail a Client Pitch in Three Minutes!

Danny — Thu, 07 Aug 2008 20:00:59 +0000

I got a call from a web design agency yesterday. The lady on the other end was cold calling the company I am consulting to, and somehow got through to me.

Here is a summary of the interaction:

‘I’m calling from agency X’, she said, ‘and I was wondering if you were planning any [...]

‘Network and multi-channel are the key in smaller markets’ (Petar Pavic)

Danny — Thu, 29 May 2008 11:43:40 +0000

Petar Pavic, Head of R&D at Europapress Holding, Croatia

New Media Conference & Expo 2008 – Bucharest (live blogging from the event)

Some highlights:
* apologies to Petar, there was so much in his excellent presentation, that I can only summarise some key points here. If it is posted online, I will link [...]

Younger generation gets news from community, not from news sites (Prof Dr Jo Groebel)

Danny — Thu, 29 May 2008 08:10:52 +0000

Speaker: Prof Dr Jo Groebel - Director, The German Media Institute

New Media Conference & Expo 2008 – Bucharest (live blogging from the event)

Some highlights:

- Research shows that the younger generation doesn’t visit news online sites, they collect their news from their online community, and they trust it more.

- We [...]

Cox Newspapers see audience aggregation as key strategy (Leon Levitt)

Danny — Thu, 29 May 2008 07:55:46 +0000

Leon Levitt - Vice President Digital Media, Cox Newspapers

New Media Conference & Expo 2008 – Bucharest (live blogging from the event)

Some highlights:
- Newspaper circulation is dropping.

- Cox Newspapers have been profitable in the digital space since 2004/2005.

- Cox wants to aggregate audiences in print and online. This [...]

The death of newspapers – a prediction for 2018

Danny — Fri, 16 May 2008 14:55:51 +0000

I know it’s like a madman’s lot-throwing competition out there, with constant battles between doom mongers and those they call dinosaurs.
“The newspaper is dead!” shouts one camp at the other, who then throws the argument right back: “How can it be dead, if it’s still making so much money?” and “yes, there’s a [...]