That Danny! » Marketing

Computer Tan Hoax Draws in Crowds

Danny — Thu, 05 Feb 2009 13:56:52 +0000

Tan at your computer screen!

The invention of the vain century: Computer Tan is a campaign launched to raise awareness of skin cancer-related deaths in Britain.

It has drawn in the crowds, reporting tens of thousands of visitors in its first 24 hours.

The site was launched for the Karen Clifford Skin [...]

Hair removal cream Veet bids: “Goodbye Bush”

Danny — Sun, 25 Jan 2009 17:40:54 +0000

Some campaigns are brilliant and of their time. So much so that people mention them to their friends and write about them on the blogosphere – a clear sign of a winning idea.

The ad campaign for hair removal cream Veet in the Australian Daily Telegraph was launched by Creative agency Euro RSCG, to note [...]

Understanding Website Statistics – Five Pitfalls to Avoid

Danny — Fri, 10 Oct 2008 23:55:32 +0000

Website statistics: what’s wrong with the following statements?

1. My website gets 20,000 hits a month!

2. My website gets three million unique visitors a year!

3. Our statistics show that users spend an average of 30 minutes per visit to our website!

When you boast to your friends that your blog gets 10,000 hits, [...]

Design Agency Wisdom – How to Fail a Client Pitch in Three Minutes!

Danny — Thu, 07 Aug 2008 20:00:59 +0000

I got a call from a web design agency yesterday. The lady on the other end was cold calling the company I am consulting to, and somehow got through to me.

Here is a summary of the interaction:

‘I’m calling from agency X’, she said, ‘and I was wondering if you were planning any [...]

The VPAMAZON Voucher – A Story of Missed Opportunities (or: “how not to market on Google”)

Danny — Fri, 18 Jul 2008 10:41:26 +0000

Enter “VPAMAZON” or “VPAMAZON2” into Google to get these great offers, said the promo slip, that arrived with my Amazon book in the post today. It was advertising premium business cards.

I was intrigued by this marketing tactic. Was the advertiser sure that no one else would muscle in on his preferred search terms? So [...]

Affiliate Marketing for Locals and Affiliate Marketing for Globals – Isn’t it About Time the Two Became One?

Danny — Sun, 29 Jun 2008 23:06:59 +0000

Affiliate marketing for smaller players is still too focused on local markets. If, for example, you are the owner of a website in the UK, and you want to sell advertising or even books on your site, the majority of affiliate programmes on offer will ask you to decide: are you selling to a UK [...]

How to Write for Google – SEO Article #2

Danny — Sun, 15 Jun 2008 17:18:19 +0000

This is a continuation from: How do I get my site into Google? – SEO Article #1

SEO Article #2: “How to Write for Google“ (and some stuff about toads).

I’ll start with my usual caveat: you should write content that people would like to read, or as Google puts it: ‘Always focus [...]

Proof of an alien, a hunt for Bigfoot, Christ’s shroud — a good week for ‘Out-There Marketing’!

Danny — Thu, 05 Jun 2008 12:34:04 +0000

It’s amazing how over seven days we got three excellent examples of eye-popping PR:

Alien proof on video – was claimed on Friday by Jeff Peckman, who is pushing a ballot initiative to create an Extraterrestrial Affairs Commission in Denver.

The Shroud of Turin to go on display – Pope Benedict (AKA [...]