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	<title>That Danny! &#187; Marketing</title>
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	<link>http://www.thatdanny.com</link>
	<description>News, Reviews,  Social Media and Net Moods</description>
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		<title>Computer Tan Hoax Draws in Crowds</title>
		<link>http://www.thatdanny.com/2009/02/05/computer-tan-hoax-draws-in-crowds/</link>
		<comments>http://www.thatdanny.com/2009/02/05/computer-tan-hoax-draws-in-crowds/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 13:56:52 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[skin cancer]]></category>

		<guid isPermaLink="false">http://www.thatdanny.com/?p=1133</guid>
		<description><![CDATA[Tan at your computer screen!
The invention of the vain century: Computer Tan is a campaign launched to raise awareness of skin cancer-related deaths in Britain. 
It has drawn in the crowds, reporting tens of thousands of visitors in its first 24 hours.
The site was launched for the Karen Clifford Skin Cancer Charity by advertising agency [...]


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		<slash:comments>0</slash:comments>
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		<item>
		<title>Hair removal cream Veet bids: &#8220;Goodbye Bush&#8221;</title>
		<link>http://www.thatdanny.com/2009/01/25/hair-removal-cream-veet-bids-goodbye-bush/</link>
		<comments>http://www.thatdanny.com/2009/01/25/hair-removal-cream-veet-bids-goodbye-bush/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 17:40:54 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[bush]]></category>

		<guid isPermaLink="false">http://www.thatdanny.com/?p=1118</guid>
		<description><![CDATA[Some campaigns are brilliant and of their time. So much so that people mention them to their friends and write about them on the blogosphere - a clear sign of a winning idea.
The ad campaign for hair removal cream Veet in the Australian Daily Telegraph was launched by Creative agency Euro RSCG, to note the [...]


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		<slash:comments>0</slash:comments>
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		<item>
		<title>Sharks? Dead in the water? Guys, these are lists of dead people! HELLO!</title>
		<link>http://www.thatdanny.com/2008/10/22/sharks-dead-in-the-water-guys-these-are-lists-of-dead-people-hello/</link>
		<comments>http://www.thatdanny.com/2008/10/22/sharks-dead-in-the-water-guys-these-are-lists-of-dead-people-hello/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 21:31:34 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[death]]></category>

		<guid isPermaLink="false">http://www.thatdanny.com/?p=834</guid>
		<description><![CDATA[Is everything in Marketing fair game, Daahr-ling?
Marketing agencies use something called  Deceased Suppression Files to save money and embarrassment. They contain the details of people who have recently died, and are used by the agencies to ensure they do not market to these people or contact them with sales calls (e.g. to stop a [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Understanding Website Statistics &#8211; Five Pitfalls to Avoid</title>
		<link>http://www.thatdanny.com/2008/10/11/understanding-website-statistics-five-pitfalls-to-avoid/</link>
		<comments>http://www.thatdanny.com/2008/10/11/understanding-website-statistics-five-pitfalls-to-avoid/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 23:55:32 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[web statistics]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.thatdanny.com/?p=740</guid>
		<description><![CDATA[Website statistics: what's wrong with the following statements?
1.	My website gets 20,000 hits a month!
2.	My website gets three million unique visitors a year!
3.	Our statistics show that users spend an average of 30 minutes per visit to our website!
When you boast to your friends that your blog gets 10,000 hits, or tell your boss that your company's [...]


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		<title>Design Agency Wisdom &#8211; How to Fail a Client Pitch in Three Minutes!</title>
		<link>http://www.thatdanny.com/2008/08/07/design-agency-wisdom-how-to-fail-a-client-pitch-in-three-minutes/</link>
		<comments>http://www.thatdanny.com/2008/08/07/design-agency-wisdom-how-to-fail-a-client-pitch-in-three-minutes/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 20:00:59 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[pitch]]></category>
		<category><![CDATA[production]]></category>

		<guid isPermaLink="false">http://www.thatdanny.com/?p=398</guid>
		<description><![CDATA[I got a call from a web design agency yesterday. The lady on the other end was cold calling the company I am consulting to, and somehow got through to me. 
Here is a summary of the interaction:
'I'm calling from agency X', she said, 'and I was wondering if you were planning any web design [...]


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		<slash:comments>0</slash:comments>
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		<title>The VPAMAZON Voucher &#8211; A Story of Missed Opportunities (or: &#8220;how not to market on Google&#8221;)</title>
		<link>http://www.thatdanny.com/2008/07/18/the-vpamazon-voucher-a-story-of-missed-opportunities-or-how-not-to-market-on-google/</link>
		<comments>http://www.thatdanny.com/2008/07/18/the-vpamazon-voucher-a-story-of-missed-opportunities-or-how-not-to-market-on-google/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 10:41:26 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[vpamazon]]></category>
		<category><![CDATA[vpamazon2]]></category>

		<guid isPermaLink="false">http://www.thatdanny.com/?p=159</guid>
		<description><![CDATA[Enter "VPAMAZON" or “VPAMAZON2”  into Google to get these great offers, said the promo slip, that arrived with my Amazon book in the post today. It was advertising premium business cards.
I was intrigued by this marketing tactic. Was the advertiser sure that no one else would muscle in on his preferred search terms? So [...]


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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Affiliate Marketing for Locals and Affiliate Marketing for Globals &#8211; Isn&#8217;t it About Time the Two Became One?</title>
		<link>http://www.thatdanny.com/2008/06/30/affiliate-marketing-for-locals-and-affiliate-marketing-for-globals-isnt-it-about-time-the-two-became-one/</link>
		<comments>http://www.thatdanny.com/2008/06/30/affiliate-marketing-for-locals-and-affiliate-marketing-for-globals-isnt-it-about-time-the-two-became-one/#comments</comments>
		<pubDate>Sun, 29 Jun 2008 23:06:59 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[revenue]]></category>

		<guid isPermaLink="false">http://www.thatdanny.com/?p=125</guid>
		<description><![CDATA[Affiliate marketing for smaller players is still too focused on local markets.  If, for example, you are the owner of a website in the UK, and you want to sell advertising or even books on your site, the majority of affiliate programmes on offer will ask you to decide: are you selling to a [...]


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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Write for Google &#8211; SEO Article #2</title>
		<link>http://www.thatdanny.com/2008/06/15/how-to-write-for-google-seo-article-2/</link>
		<comments>http://www.thatdanny.com/2008/06/15/how-to-write-for-google-seo-article-2/#comments</comments>
		<pubDate>Sun, 15 Jun 2008 17:18:19 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
				<category><![CDATA[seo]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.thatdanny.com/?p=92</guid>
		<description><![CDATA[
This is a continuation from: How do I get my site into Google? - SEO Article #1
SEO Article #2: “How to Write for Google“ (and some stuff about toads).
I'll start with my usual caveat: you should write content that people would like to read, or as Google puts it: 'Always focus on the users and [...]


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		<slash:comments>0</slash:comments>
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