How Google penalises sites with too many of the same URL – Tested!
Last week I got an insight into how Google penalties work if you use a URL too many times in a blog entry.
In my recent article, I covered how scammers target Sedo users.
The article was included in the Google index within the hour, as it usually is for my blog, and for the following three days I had 80-100 daily unique users reach it through Google.
Then on the fourth day - all traffic to the page from Google stopped. Nothing. Nada.
After a quick investigation, I found that that particular page was no longer included in the Google index. The rest of my site was unaffected.
I looked at it in more detail and theorised that because I quoted the correspondence with the scammer, which repeatedly included his email address ("murphy@eliteinvestment.net"), Google must have decided that this was a spam message and excluded it from its index - probably because Google ignored the "@" sign and treated the companyname.com part as a URL, thus viewing it as being repeated many times over. The other option is that it doesn’t like too many repeats of the same email address, although i like my first theory better.
I decided to test my theory, and reduced the total number of references to the company from a total of ten URLs/emails (eliteinvetment.net) to only three. I then updated my sitemap and pinged Google to re-crawl my site.
Sure enough, a week later my article has been re-indexed, and is hitting traffic again. An insight into the mind of the (fluffy) beast.
It also shows that my pages were first ingested and indexed, and only a few days later the penalty was applied.
Domain valuation scam targets Sedo users
If you want to skip the background scroll down to my entertaining correspondence with the scammer, as he tries to hook me in.
Sedo is a service that allows owners of domain names to sell them in much the same way that eBay allows you to sell goods, either for a fixed price or at auction. It also provides an escrow service so that a transaction is secure (they get the money and the domain and then swap them between buyer and seller).
Domain sellers on Sedo have recently been targeted in the following way:
1. The seller places a domain for sale on Sedo.
2. The scammer scans Sedo for new domain listings and targets those listings.
3. The seller receives an email from the scammer. An important characteristic of this email is that it is not via the Sedo service - the scammer looks up the registered owner of the domain and contacts them directly through the domain's contact email.
4. This first email is the "hook". It offers a large sum of money for the domain and waits for the domain owner to take the bait.
5. Once the domain owner shows an interest, the scammer explains that he is very interested in the domain but cannot pay any money for it without a third party valuation service. He explains that he has researched valuation services and only a few are reliable and cost-effective. Gradually he narrows it down to one service that he insists on using.
6. If the buyer bites (what's a small sum to pay for the riches offered by the scammer?), then they will pay for the valuation service and submit the result to the scammer.
7. At this point the scammer no longer responds to emails. They got what they wanted - the valuation fee.
Here's my correspondence with the scammer:
Email #1 - the bait:
================================================
From: murphy@eliteinvestment.net
To: danny
Subject: [my domain name for sale (date sent)]
Hello,
I'm interested in your domain in the subject line.
Investing in domains is a profitable business. We are in real estate business. Sometimes we buy, sometimes we resell for making a profit.
Looking forward to do business with you.
Regards,
Andrew Murphy
Vice President
Elite Investment Group
================================================
Commentary:
- Notice how there is no mention of where this company ("Elite Investment Group") is based. I will press this point with "Andrew Murphy" later, but he wouldn't respond.
- At the time of writing there was no content in the domain that the email originates from (eliteinvestment.net)
- Further research shows that eliteinvestment.net is registered by Proxy, so the owners obviously want to hide who they are.
Email #2 - I bite:
================================================
From: "Danny"
To: Murphy
Subject: [domain name (date sent)]
Thanks, are you wishing to make an offer on my domain?
Email #3 - Trap is laid out:
================================================
From: Murphy
To: Danny
Subject: [domain name (date sent)]
Sorry for delay with answer. Our family was celebrating newborn child of my sister.
Can you accept 5,000 USD?
Do you sell domain with a web site or just the name?
Domain without content is ok with me. Web site is not necessary.
Have you had your domain names evaluated in the past? I mean domain appraisals. Without valuation we cannot be sure in the sale price. It's
very
important for me in terms of reselling too. But we must engage a valuation company with REAL manual service. So I will only accept valuations from independent sources I and my partners trust.
To avoid mistakes I asked domain experts about reputable appraisal companies.
Please check this blog with suggestions from other sellers and buyers: http://domainblog.007sites.com/587412.htm
If, for example, the valuation comes higher you can adjust your asking price accordingly. It will be fair. I also hope you can give me 12% - 15% discount.
After you send me the valuation via email (usually it takes 1-2 days to obtain it) we'll continue our negotiations.
What is your preferred payment method: Escrow.com, International wire transfer, PayPal.com or something else?
Hope we can come to an agreement fast.
Looking forward to your reply.
================================================
Commentary:
- Notice how the scammer tries to lead you to believe he relies on reputable companies by sending you to an obviously planted forum.
- The company he wants you to focus on is www.DomainExplorer.org - but he will narrow it down to that company later. For now he wants you to think the name of the actual valuation company doesn't matter. He just needs a reputable one.
- Notice that he is also talking about methods of payment to lure you in.
- Interestingly, the grammar is a bit wonky and inconsistent, which suggests this 'script' was adapted and 'perfected' by different people.
Email #4 - I test his determination
================================================
From: "Danny"
To: "'Murphy'"
Subject: [domain name (date sent)]
I only transact through Sedo, and do not require the use of appraisal companies who are usually just a scam.
If you would like to buy this domain I would encourage you to put an offer through on the Sedo site.
Thank you and have a good weekend!
Danny.
Email #5 - He responds and refocuses on the appraisal :
================================================
From: Murphy
To: Danny
Subject: [domain name (date sent)]
Sedo is a good broker and we can use it for transfer/transaction. Unfortunately , Sedo is not acceptable as an appraiser because your names are listed with them and they are not independent. They are interested in earning 10% commission on every sale. I need appraisals from a company which is not interested in selling your domains.
I heard many appraisal companies often made inaccurate appraisals. So I cannot accept appraisal from each and every site. I will only accept appraisals from independent appraisal companies I know and trust.
================================================
Commentary:
- He persists, because I engaged. As long as I am engaged, there is still a chance to hook me.
- Notice how I didn't mention domain appraisal services, but he keeps coming back to that point, as if it was a crucial part of domain sales. In actual fact, a domain is worth what a seller is willing to pay for it, and oftentimes pricing it is more of an art than a science, with a mix of luck.
Email #6 - I don't bite. What will he do?
================================================
From: "Danny"
To: 'Murphy'
Subject: [domain name (date sent)]
I thank you for your response, but I have no interest in these appraisal services, or in doing business with you this way. If you wish to place a bid on my domain you are welcome to do so on the Sedo site.
Regards for a good weekend,
Danny.
Email #7 - It's all about the valuation, of course, but let's narrow it down:
================================================
From: Murphy
To: Danny
Subject: [domain name (date sent)]
We both need independent valuation first.
Sellers always provide buyers with valuations. This is a common practice.
I don't trust $14 services like that GoDaddy's valuation service. Nobody will do a research for $14. We need a real manual service.
I researched several companies and here are the results:
I wanted to engage AccurateDomains.com as appraiser but looks like this company has very bad reputation Just read this blog http://accuratedomains.blogspot.com/
So I'm not going to accept this fraudulent service.
I also considered www.Afternic.com, but now it's clear their service is not reliable enough. Just read this: http://www.igoldrush.com/links3.htm "Capsule Review: After lots of complaints, Afternic is no longer a recommended service. We will re-review the service in the near future."
Another complaint http://www.out-law.com/page-1630
I was told about manual research service from http://www.DomainMart.com. It costs - $200/hour.
Many experienced sellers suggested me www.DomainExplorer.org as a trustworth manual service. They charge per name not per hour. I've read only positive comments about them.
================================================
Commentary:
- He seems to go back to the script. This is the mail he would use to narrow the victim down to domainexploere.org, where he wants me to go.
- I decide to repeat my previous email exactly and see if he would notice.
Email #8 - I repeat myself, will he notice?:
================================================
From: "Danny"
To: "'Murphy'"
Subject: [domain name (date sent)]
I thank you for your response, but I have no interest in these appraisal services, or in doing business with you this way. If you wish to place a bid on my domain you are welcome to do so on the Sedo site.
Regards,
Danny.
Email #9 - He keeps going... It's all about the valuation:
================================================
From: Murphy
To: Danny
Subject: [domain name (date sent)]
It's a big risk to proceed without professional valuation. I already spoke to industry experts and they prohibited me to do business without valuation.
Without manual valuation nobody will buy. You'll sit on your domain for years in this case, paying renewal fees to your registrar. Just think about it. So sooner or later, you'll have to obtain an appraisal. Why waste time now?
As a seller, you can use a valuation certificate to sell names to other buyers. I cannot do the same because I don't keep control over your domain.
I'm still interested in your domain. Hope you'll change your position. I simply don't want to take additional risks.
Thank you for understanding. I'm looking forward to do business with you.
Email #10 - I decide to confront him:
================================================
From: Danny
To: "'Murphy'"
Subject: [domain name (date sent)]
For someone in the domain reselling business you seem awfully focussed on the appraisal of one specific company whose domain is registered via proxy and that does not have a physical address, and appears on several scam warnings.
You also never mentioned where your company (elite Investment) is registered, and your own domain isn't populated.
Entertaining. Care to comment?
Regards,
Danny.
Email #11- This is clearly off script - so he sends one last ditch (none of my questions are answered):
================================================
From: Murphy
To: Danny
Subject: [domain name (date sent)]
No deal without appraisal from a trusted source. This simple rule has saved me a lot of money and time. Feel free to contact me when you change your position and let's do business the right way.
================================================
FURTHER SCAM INFORMATION
This pattern has been repeated in quite a few cases, but with changing names, often using the same script, for example: the same scam email (with the same text) was sent from:
Robert Gardos, CEO Elite Investment
Steven Campanella, Vice President, Elite Investment Group
Paul Rancour, CEO, ELI LLC
Eric Jorgensen, Vice President, Elite Invest Network
Tom Myers, 'Independent Cybersquatter'
Jeffrey Burnstein, CEO of OBS LLC (burnstein@theonlinebrokerage.com)
(source).
Robert Gardos, VP, TGS Technologies (gardos@toughguy.net) (source)
Further examples are here, here , here and here.
SEDO'S RESPONSE:
I wrote to Sedo saying: "I was wondering if you were aware of this sort of scam happening, and if so, whether you would consider placing some kind of warning for other users of your site. It can be very easily misleading."
Their response was:
"We are aware that there are unscrupulous persons around who will contact domain owners to try and get them to order an appraisal or sell the domain.
At Sedo, we encourage customers to use our appraisal service which is much more trustworthy.
You can always privacy protect the WHOIS record for your domain to avoid receiving these kind of emails in the future. You can do this through your registrar."
So, no, they don't really think they should warn their users, and simply suggest we use their services. Doh!
If you have been contacted in this way feel free to add your experience here as a comment, especially noting the names used in your case, so that they come up in Google searches and warn others.
SEO and Journalism: “Online POKER marketing could spell the NAKED end of VIAGRA journalism as we LOHAN know it”
I wanted to highlight an excellent article by Charlie Brooker about the impact of SEO requirements and the pressures of web-traffic-oriented journalism on the quality of news.
The article sets out to demonstrate its premise with the first paragraph and then explains it:
"Miley Cyrus, Angelina, Israel vs Palestine, iPhone, 9/11 conspiracy, Facebook, MySpace, and Britney Spears nude. And not forgetting Second Life, Paris Hilton, YouTube, Lindsay Lohan, World of Warcraft, The Dark Knight, Radiohead and Barack Obama. Oh, and great big naked tits. In 3D.
Let me explain. Last week, I wrote a piece on 9/11 conspiracy theories which virtually broke the Guardian website as thousands of "truthers" (painfully earnest online types who sincerely believe 9/11 was an inside job) poured through the walls to unfurl their two pence worth. Some outlined alternative "theories". Some mistakenly equated dismissing the conspiracy theories with endorsing the Bush administration. Some simply wailed, occasionally in CAPITALS. Others, correctly, identified me as a paid-off establishment shill acting under instructions from the CIA."
And its conclusion:
"...your modern journalist is expected not only to shoehorn all manner of hot phraseology into their copy, but to try and position it all in precisely the right place. That's an alarming quantity of unnecessary shit to hold in your head while trying to write a piece about the unions. Sorry, SEXUAL unions. Mainly, though, it's just plain undignified: turning the journalist into the equivalent of a reality TV wannabe who turns up to the auditions in a gaudy fluorescent thong in a desperate bid to be noticed."
The full article can be found here.
How do I get my site into Microsoft Live Search? – SEO Article #3
How do I get my site into Microsoft Live Search?
Although Google is king, serious search engine marketing should not ignore Microsoft's Live Search. Microsoft is investing significant resource into making its search engine live.com successful, and now is the time to ensure you are in on the action.
The steps you follow to get your site included in Live.com are very similar to those you follow with Google, although the results are a little unpredictable, and it doesn't seem to work as effectively or quickly. Then again, the Microsoft Live Search webmaster service is still new and in "beta" so I'd get in there now, before everyone else does.
So how do you get your site into Live Search?
======================================
Step one: create your website and make sure it has compelling content. It's safe to assume that Live Search will use similar tools to Google to try to ensure only content-rich, original, sites get high rankings.
Use the same tools described in the article how to write for Google. using the right keywords, putting them in the right places and in the correct way.
Step two - Let Live Search know that your site exists:
- a. Get a sitemap - First you need to tell Live Search about your site. The most effective ways to do this is by submitting a sitemap.
An easy way to create a sitemap is by using this free website. You need to save this file to your hosting space using the name "sitemap.xml" (without the quotes).*
*This tutorial assumes that you know how to upload a file to your website. If not, look for instructions from your web hosting company on how to do this.
- b. Got a sitemap? Great stuff! Now go to the Live Search Webmasters Center and sign up. If you already have a Hotmail account you don't even need to register, just use the same login details you use for Hotmail. Once registered, follow the prompts to tell Live Search about your new site (you have to enter your site's URL and follow the validation process, which is explained very clearly there).
- c. Now that you're in, and you've proved to Live Search that you are the rightful owner of your site, click on the "Sitemap" tab, and submit the URL of your site map.
Come back in a few days to see reports of who Links to you and what important sites you link to, according to the Live Search database. These factors will influence the ranking of your site in Live Search results, and help you hone in on good sources of traffic.
If you haven't done so already, also make sure you follow the steps to include your site in Google.
SEO articles in this series:
How do I get my site into Google? - SEO Article #1
How to Write for Google - SEO Article #2
How do I get my site into Microsoft Live Search? - SEO Article #3
What’s a “NO FOLLOW” tag?
What’s a “NO FOLLOW” tag?
What is a no follow tag?
A no follow tag, or "nofollow" (if you want to be one of those hip new-speak people with "nospaces" between words), is a tag that websites and blogs sometimes add to stop search engine "spiders" or "bots" from following some of their links to external sites.
For example, when someone leaves a comment on your blog, they will often include a link to their homepage with their comment. If you have a "no follow" tag, then search engines like Google will ignore this link.
A "no follow" tag has two effects:
1. It stops spammers from leaving comments on your blog or wiki. Spammers will use any opportunity they have to propagate links to their sites - to fool search engines into thinking that their spam page is very popular thus increasing its visibility on search engine results. A "no follow" tag stops this sort of behaviour, because it removes the incentive for spammers to leave comments on your site.
2. It means your website does not "leak" links. This is a search engine optimisation (SEO) concept. Every time you link to a site, you are effectively "voting" for it, and your "vote" increases its popularity in search engine rankings. Every additional link on a page dilutes the "voting power" of all the other links on that page. This is especially important because internal links in a website (links to your own pages) also count. By diluting your page's votes, you are diluting your ability to make your own pages popular or those of genuine websites you like.
I noticed that your site is a "NoFollow free" site. What does that mean?
Although "no follow" is a great deterrent for spammers, it also stops genuine users who want to comment on your blog or site, but also want the credit to seep through and back to their own site.
I think it is fair to allow contributors to enjoy the reputational vote, and therefore I have removed all "no follow" tags from ThatDanny's comment areas. I feel that the benefit outweighs the risk. This does however mean I'll have to be more ruthless with comments that are solely self-serving, or contain too many links.
If you have a Wordpress blog, you can do the same, and install the NoFollow Free Plugin on your site. It automatically removes no follow tags, and gives you several option on how to control them.
UPDATE ON 24 July 08: Noble as the nofollow initiative was, I found the number of spammers wanting to use it simply as a link-exchange was becoming too much of a time commitment - and this grew the more popular my blog became. I still think new blogs should use it when they start up to encourage comments and engagement, but at a later stage you may find you have to pull the plug. I did.
SEO articles in this series:
How do I get my site into Google? - SEO Article #1
How to Write for Google - SEO Article #2
How do I get my site into Microsoft Live Search? - SEO Article #3
What’s a “NO FOLLOW” tag?
How to Write for Google – SEO Article #2
This is a continuation from: How do I get my site into Google? - SEO Article #1
SEO Article #2: “How to Write for Google“ (and some stuff about toads).
I'll start with my usual caveat: you should write content that people would like to read, or as Google puts it: 'Always focus on the users and not on search engines'. Even if you are one of the scum-of-the-earth spammers who create pages just to trap innocent people (who searched for Niagara, and you gave them Viagra instead) - you should entertain the notion that they're not going to buy your overpriced-counterfeit-drugs -that'll-probably-kill-them, unless you actually give them some information that they would like to read, or that is useful to them -- and neither will Google (include your site, that is). Remember also that content is king and the better your content - the better you will rank.
But there are other things you could do to improve your positioning: You will be better noticed on Google if you have two things:
1. Get links from other websites to yours - Google treats every link to your site like a 'vote' of confidence. Not only that, but if the websites that link to you have many other sites voting for them, then they have a higher ranking, and therefore you have a higher ranking. This ranking is referred to by Google as PageRank. And you can see a site's PageRank in the Google Toolbar, if you have one installed (Read more about PageRank here and here).
IMPORTANT NOTE ABOUT PAGERANK: when you first start publicising your website, don't worry too much about PageRank. It can take months until Google calculates your PageRanks, and by then, hopefully, you would have worked on getting lots of links from people who love your excellent site. This site, for example, was launched in May 08, and (at the time of writing) has still not been pageranked. It doesn't stop it from appearing at the top of Google search results many times over, and that all has to do with its content, and how it is presented (See below).
2. Write well for Google. No one outside of Google HQ knows exactly what formulae Google uses to assess whether your content is good. It is safe to assume that it tries to weed out spam, and that it looks for signs that your page grammar indicates a proper language article, as opposed to just a succession of words. But there are things that will help your writing appear higher in Google rankings. I say this from my own experience in getting to the very top of search results, even if your site is new and your PageRank is zero:
- Go niche - if no other site on the web uses the word combination "What are hulk frogs?" and your site does, then when there is a sudden interest in hulk frogs, your site will appear at the top of search results. It's as simple as that. If, on the other hand, you try to write about "The Movie Hulk", you will be competing with millions of other hulk sites, and are much less likely to reach top position. Once you've digested the consequences of this effect, you will realise that if you cover a niche area, use niche expressions, or tackle niche questions and topics, you are much more likely to get noticed. Of course, if your website is all about Britney Spears (you
- Consider word density - word density refers to the number of times a word or expression appears in an article. If you write about cane toad feeding habits and you repeat the term "cane toad feeding habits" and the expression "cane toad" many times, Google will conclude that your article is about cane toads and their feeding. If your article has more of these words than another article written by someone else, Google may well conclude that yours is more relevant to the search term "cane toad feeding", and place your site above the other. (See what I did there?).
Of course things aren't as straightforward as a count of the number of words, and your search-results position depends on other factors as well, but this is a very useful method, and works well for me. I should probably also warn you (again) not to try and trick Google here. Use a word or expression too much, and you might be under suspicion -- and Google will penalise your site or ban it as spam. My advice thus is: bear in mind the words that people will search for to reach your kind of content. Then use them often, and use them in expressions that are likely to appear in searches.
- Consider word weight and importance - Google gives more weight to elements on your page that are enclosed in title tags like h1, h2 etc. By using these tags you are saying: this text carries more weight. In the same way, Bold and Italics can signal that a word, expression or sentence is important.
- Consider word positioning - The closer to the top the more important. If you start a paragraph, the closer a word is to the start of the paragraph the more weight it has, etc. It is better to say “The feeding habits of the cane toad – is today’s topic” rather than “today’s topic is the feeding habits of the cane toad.”
I know it is very difficult to bear all these things in mind when writing, but after a while they become second nature. In some articles you pay them more attention, because you want to hit your niche harder, and in some you don't, because you are writing for volume, or for fun.
It’s worth noting that this article may prove its own point in rather an unfortunate way, by attracting a lot of zoologist in search of the feeding habits of the cane toad. To them, I apologise. It’s just the way search engines work.
There are further writing tips for Google, and I might get back to them in a later article. For now though, thanks for reading.
UPDATE: To prove that I wasn't just talking nonsense, search Google for the keywords 'feeding habits kane toad' by clicking here. Now re-read the article and you will see why this is.
Do come back to ThatDanny.com for the next article in the series (or subscribe to this blog to get notified when it is published).
SEO articles in this series:
How do I get my site into Google? - SEO Article #1
How to Write for Google - SEO Article #2
How do I get my site into Microsoft Live Search? - SEO Article #3
What’s a “NO FOLLOW” tag?
How do I get my site into Google? – SEO Article #1
Getting your site into to Google is the easy part, getting it to appear in relevant Google searches is quite another. But let’s start with how you get your site into the world’s most popular search engine.
SEO Article #1: "How do I get my site into Google?".
Step one: create your website before you submit it, and before you promote it in any way. Make sure you follow these important rules:
- a. Your site should include content that people would actually want to read. If people find your site engaging and informative, they will link to it. If they link to it, you stand a better chance to rank high in Google search results (more about rankings in a future article). If you only follow one piece of my advice – the above should be it. As Google itself advises: "Always focus on the users and not on search engines." This is very true when you create content, although there are many ways to get even better exposure. In this series I will cover the things you need to know, to get you ahead of the pack.
- b. When you create your engaging content, make sure it includes a lot of text. Google loves text, and is much more likely to include your site if it is text-rich. But refer back to point 'a' above. Create text-rich content that is interesting, not just text for the sake of text. Content is king. Good content is the emperor.
- c. Make sure you know how to write for Google. This involves using the right keywords in your content, putting them in the right places and in the right way.
- d. Don’t spam or use any dirty tricks. There are a lot of dirty tricks that people use to try and get higher Google rankings for their websites. Sometimes they make it to the top, but more often their site will get penalised by Google or even blocked as spam. And there are legitimate ways of getting ahead of the crowd, so don't sweat it. Do it properly and the rest will follow.
- e. Unless you absolutely know what you're doing, avoid the following: frames, Macromedia Flash, iframes, content inserted by JavaScript and image maps. All the above may be difficult for Google to read when it checks your site. It uses an automated indexing system (known as "Googlebot") to read your site and rate its content, and if it can’t – you’re stuffed.
So you've created your site, it abounds with great text content and is appealing to visitors. Now you are ready to start what is referred to as SEO or SEM.
What is SEO? SEO= Search Engine Optimisation.
What is SEM? SEM= Search Engine Marketing.
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Step two - Let Google know that your site exists:
- a. Submit a sitemap - now is the time to finally tell Google about your site. One of the most effective ways of doing this is by submitting a sitemap.
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What is a Sitemap? a sitemap is a file that tells Google about your website's structure, what pages you have on your site and some further useful information. You can see what a Google sitemap looks like by clicking on the "sitemap" link at the bottom of this page.
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The easiest way to create a sitemap is by using this free website. You need to save this file to your hosting space using the name "sitemap.xml" (without the quotes).*
*This tutorial assumes that you know how to upload a file to your website. If not, look for instructions from your web hosting company on how to do this.
- b. Got a sitemap? Great stuff! Now go to the Google Webmasters website and sign up. If you already have a Gmail account you don't even need to register, just use the same details. Once registered, follow the prompts to tell Google about your new site (you have to enter your site's URL and follow the verification process, which is explained very clearly there).
- c. Now that you're in, and you've proved to Google that you are the rightful owner of your site, click on the "Sitemap" link on the left-hand navigation bar, and choose to "add a sitemap". Follow the instructions, and voila, you can sit back smugly. Google knows about your site.
NOW WHAT? If you followed all the advice in this article, and your site has good content as described above, it will be included in Google within a few days. As you'll realise very quickly though, this is just the start of your journey. You've created a website and you want the world to see it, not for it to languish in search results page number 33. You want it to rank high and appear in Google searches. You want it to be visible. We’ll cover the next steps to achieve this in SEO article #2.
Come back to ThatDanny.com for the next article in this series (or subscribe to this blog to get notified when it is published).
SEO articles in this series:
How do I get my site into Google? - SEO Article #1
How to Write for Google - SEO Article #2
How do I get my site into Microsoft Live Search? - SEO Article #3
What’s a “NO FOLLOW” tag?