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Entries Tagged as 'Newspapers'

Daily Star bombs The Sun newspaper (but is an in-joke really a good campaign strategy?)

November 24th, 2008 · No Comments

With bingo bringing in high revenue streams for online newspaper editions, it is little wonder that the Daily Star chose to hit The Sun where it hurts with its bingo advertising campaign - but bombing The Sun’s Wapping HQ with Bingo balls?
I’m sure the Sun’s staff in Wapping will see the hilarity. After all, [...]

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Tags: Media · New Media · Newspapers

Evening Standard Snorts at Cocaine Deaths?

August 28th, 2008 · No Comments

You could be forgiven for thinking that the Evening Standard, sister paper of the Daily (our-country-is-going-down-the-drugs-pan) Mail, has just revealed a coded stance to the cocaine-snorting public.
Beside the doomful story ‘Record numbers killed by ‘dinner party’ cocaine’, it juxtaposed a small inset that highlights the increase in deaths from ’superbug’ Clostridium Difficile. The contrast [...]

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Tags: Newspapers

New York, Exploding? (Wall Street Journal, 28 May 2008)

May 30th, 2008 · No Comments

It might just be linguistic sensitivity, or the difference between American and UK English (?), but the following struck me as an odd way to word a real estate ad, and specifically in a post 9/11 New York:

[The Wall Street Journal, Wednesday, May 28, 2008, page 29]
Exploding area? In New York?
Or is it just me?

Technorati [...]

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Tags: Newspapers

Cox Newspapers see audience aggregation as key strategy (Leon Levitt)

May 29th, 2008 · No Comments

Leon Levitt - Vice President Digital Media, Cox Newspapers
New Media Conference & Expo 2008 - Bucharest (live blogging from the event)
Some highlights:
- Newspaper circulation is dropping.
- Cox Newspapers have been profitable in the digital space since 2004/2005.
- Cox wants to aggregate audiences in print and online. This is the key piece of their strategy.
- Thus, [...]

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Tags: Newspapers

The death of newspapers - a prediction for 2018

May 16th, 2008 · 1 Comment

I know it’s like a madman’s lot-throwing competition out there, with constant battles between doom mongers and those they call dinosaurs.
“The newspaper is dead!” shouts one camp at the other, who then throws the argument right back: “How can it be dead, if it’s still making so much money?” and “yes, there’s a drop in [...]

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Tags: Newspapers