That Danny!
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"Marketing"
Affiliate marketing for smaller players is still too focused on local markets. If, for example, you are the owner of a website in the UK, and you want to sell advertising or even books on your site, the majority of affiliate programmes on offer will ask you to decide: are you selling to a UK [...]
It’s amazing how over seven days we got three excellent examples of eye-popping PR:
Alien proof on video – was claimed on Friday by Jeff Peckman, who is pushing a ballot initiative to create an Extraterrestrial Affairs Commission in Denver.
The Shroud of Turin to go on display – Pope Benedict (AKA [...]
Not for nothing have the new Pope’s PR skills earned him the title “Papa Razzi” (after his real name Joseph Ratzinger). The Turin Shroud announcement is a public relations victory, indeed:
Reuters reported today: The Shroud of Turin, the mysterious yellowing linen which some Christians believe was Christ’s burial cloth and others [...]
Behold: the DrinkaZine:
I saw it last year in Hong Kong and absolutely loved it: it is a bottled soft drink that’s also a magazine, hence – a “DrinkaZine”. The bottle carries articles on its cover, and some space for advertising (not a lot). The short articles (in Chinese) change in every batch.
It’s [...]
The new regulations that come in to force on Monday (The Consumer Protection from Unfair Trading Regulations 2008) have far reaching implications.
Some test cases will follow no doubt, but one clear implication is for the pretty widespread practice of a company or its staff writing up a good review for the company’s [...]
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