That Danny! » Marketing

European Bank (EBRD) ventures into blogging

Danny — Mon, 01 Jun 2009 15:18:05 +0000

The European Bank for Reconstruction and Development has launched a blog which is described by the bank’s Communications Director Reijo Kemppinen as an opportunity “to build dialogue, share knowledge and exchange lessons learnt in an informal forum.”

The first article, by Chief economist Erik Berglöf, describes how the global financial crisis [...]

Computer Tan Hoax Draws in Crowds

Danny — Thu, 05 Feb 2009 13:56:52 +0000

Tan at your computer screen!

The invention of the vain century: Computer Tan is a campaign launched to raise awareness of skin cancer-related deaths in Britain.

It has drawn in the crowds, reporting tens of thousands of visitors in its first 24 hours.

The site was launched for the Karen Clifford Skin [...]

Hair removal cream Veet bids: “Goodbye Bush”

Danny — Sun, 25 Jan 2009 17:40:54 +0000

Some campaigns are brilliant and of their time. So much so that people mention them to their friends and write about them on the blogosphere – a clear sign of a winning idea.

The ad campaign for hair removal cream Veet in the Australian Daily Telegraph was launched by Creative agency Euro RSCG, to note [...]

15,000 shoes cover Dam Square in War Child campaign stunt

Danny — Wed, 19 Nov 2008 21:00:01 +0000

Dam Square in Amsterdam was covered with 15,000 single shoes on Monday (17 November) as part of a campaign run by the Dutch chapter of charity War Child.

War Child is a network of independent organisations, working across the world to help children affected by war. The Dutch campaign is running with the [...]

Understanding Website Statistics – Five Pitfalls to Avoid

Danny — Fri, 10 Oct 2008 23:55:32 +0000

Website statistics: what’s wrong with the following statements?

1. My website gets 20,000 hits a month!

2. My website gets three million unique visitors a year!

3. Our statistics show that users spend an average of 30 minutes per visit to our website!

When you boast to your friends that your blog gets 10,000 hits, [...]

Vodafone Tops-up the English Language

Danny — Thu, 02 Oct 2008 20:30:02 +0000

There’s nothing wrong with new language trends – and I’ve noticed how some companies (especially those in new media and technology) are now removing spaces from their names and capitalising mid-name instead, as in SalesForce, WordPress and many others.

But much like with text speak (txt spk), I think we aren’t quite ready for [...]

Design Agency Wisdom – How to Fail a Client Pitch in Three Minutes!

Danny — Thu, 07 Aug 2008 20:00:59 +0000

I got a call from a web design agency yesterday. The lady on the other end was cold calling the company I am consulting to, and somehow got through to me.

Here is a summary of the interaction:

‘I’m calling from agency X’, she said, ‘and I was wondering if you were planning any [...]

The VPAMAZON Voucher – A Story of Missed Opportunities (or: “how not to market on Google”)

Danny — Fri, 18 Jul 2008 10:41:26 +0000

Enter “VPAMAZON” or “VPAMAZON2” into Google to get these great offers, said the promo slip, that arrived with my Amazon book in the post today. It was advertising premium business cards.

I was intrigued by this marketing tactic. Was the advertiser sure that no one else would muscle in on his preferred search terms? So [...]