That Danny!

Dam Square in Amsterdam was covered with 15,000 single shoes on Monday (17 November) as part of a campaign run by the Dutch chapter of charity War Child.
War Child is a network of independent organisations, working across the world to help children affected by war. The Dutch campaign is running with the slogan “one present [...]

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Is everything in Marketing fair game, Daahr-ling?
Marketing agencies use something called Deceased Suppression Files to save money and embarrassment. They contain the details of people who have recently died, and are used by the agencies to ensure they do not market to these people or contact them with sales calls (e.g. to stop a [...]

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Website statistics: what’s wrong with the following statements?
1. My website gets 20,000 hits a month!
2. My website gets three million unique visitors a year!
3. Our statistics show that users spend an average of 30 minutes per visit to our website!
When you boast to your friends that your blog gets 10,000 hits, or tell your boss that your company’s [...]

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If you’ve reached this post after searching for 01603200004 or 01603 200004 or +441603200004, it is likely that you have been receiving mystery calls from this number, once or twice a day.
They call every day, never leave a message, and you can’t call the number back - because all you get is the toot-toot of [...]

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There’s nothing wrong with new language trends - and I’ve noticed how some companies (especially those in new media and technology) are now removing spaces from their names and capitalising mid-name instead, as in SalesForce, WordPress and many others.
But much like with text speak (txt spk), I think we aren’t quite ready for this [...]

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I was looking at usability companies in the UK for a client, and decided to venture out beyond the usual suspects to see who else is out there, so I looked at Google Adwords for “usability UK”, and clicked on this one:

And this is what I got:

Not a good result for a usability company. [...]

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I got a call from a web design agency yesterday. The lady on the other end was cold calling the company I am consulting to, and somehow got through to me.
Here is a summary of the interaction:
‘I’m calling from agency X’, she said, ‘and I was wondering if you were planning any web design [...]

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Enter “VPAMAZON” or “VPAMAZON2” into Google to get these great offers, said the promo slip, that arrived with my Amazon book in the post today. It was advertising premium business cards.
I was intrigued by this marketing tactic. Was the advertiser sure that no one else would muscle in on his preferred search terms? So [...]

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