Category Archives: Marketing
European Bank (EBRD) ventures into blogging
The European Bank for Reconstruction and Development has launched a blog which is described by the bank’s Communications Director Reijo Kemppinen as an opportunity “to build dialogue, share knowledge and exchange lessons learnt in an informal forum.” The first article, … Continue reading
Posted in Community, Internet, Marketing
Tagged banks, corporate blogging, ebrd, financial crisis
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Computer Tan Hoax Draws in Crowds
Tan at your computer screen! The invention of the vain century: Computer Tan is a campaign launched to raise awareness of skin cancer-related deaths in Britain. It has drawn in the crowds, reporting tens of thousands of visitors in its … Continue reading
Hair removal cream Veet bids: “Goodbye Bush”
Some campaigns are brilliant and of their time. So much so that people mention them to their friends and write about them on the blogosphere – a clear sign of a winning idea. The ad campaign for hair removal cream … Continue reading
15,000 shoes cover Dam Square in War Child campaign stunt
Dam Square in Amsterdam was covered with 15,000 single shoes on Monday (17 November) as part of a campaign run by the Dutch chapter of charity War Child. War Child is a network of independent organisations, working across the world … Continue reading
Understanding Website Statistics – Five Pitfalls to Avoid
Website statistics: what’s wrong with the following statements? 1. My website gets 20,000 hits a month! 2. My website gets three million unique visitors a year! 3. Our statistics show that users spend an average of 30 minutes per visit … Continue reading
Posted in ecommerce, Internet, Marketing, New Media, Technology
Tagged Marketing, roi, Technology, web statistics, websites
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Vodafone Tops-up the English Language
There’s nothing wrong with new language trends – and I’ve noticed how some companies (especially those in new media and technology) are now removing spaces from their names and capitalising mid-name instead, as in SalesForce, WordPress and many others. But … Continue reading
Design Agency Wisdom – How to Fail a Client Pitch in Three Minutes!
I got a call from a web design agency yesterday. The lady on the other end was cold calling the company I am consulting to, and somehow got through to me. Here is a summary of the interaction: ‘I’m calling … Continue reading
Posted in Internet, Marketing, New Media
Tagged agency, design, Marketing, New Media, pitch, production
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The VPAMAZON Voucher – A Story of Missed Opportunities (or: “how not to market on Google”)
Enter “VPAMAZON” or “VPAMAZON2” into Google to get these great offers, said the promo slip, that arrived with my Amazon book in the post today. It was advertising premium business cards. I was intrigued by this marketing tactic. Was the … Continue reading