That Danny!
From the monthly archives: June 2009
Has analytics-based sales taken a step too far?
I got the following contact through Linked-In:
The reason why I contacted you is that our marketing analytic tools indicated that somebody at (name of my client – ThatDanny) spent a considerate amount of time on our website informing himself about our products and services. I would [...]
The European Bank for Reconstruction and Development has launched a blog which is described by the bank’s Communications Director Reijo Kemppinen as an opportunity “to build dialogue, share knowledge and exchange lessons learnt in an informal forum.”
The first article, by Chief economist Erik Berglöf, describes how the global financial crisis [...]
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