Monthly Archives: June 2009

Analytics based sales – brilliant or creepy?

Has analytics-based sales taken a step too far? I got the following contact through Linked-In: The reason why I contacted you is that our marketing analytic tools indicated that somebody at (name of my client – ThatDanny) spent a considerate … Continue reading

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European Bank (EBRD) ventures into blogging

The European Bank for Reconstruction and Development has launched a blog which is described by the bank’s Communications Director Reijo Kemppinen as an opportunity “to build dialogue, share knowledge and exchange lessons learnt in an informal forum.” The first article, … Continue reading

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