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Daily Star bombs The Sun newspaper (but is an in-joke really a good campaign strategy?)

With bingo bringing in high revenue streams for online newspaper editions, it is little wonder that the Daily Star chose to hit The Sun where it hurts with its bingo advertising campaign - but bombing The Sun's Wapping HQ with Bingo balls?

I'm sure the Sun's staff in Wapping will see the hilarity. After all, James Murdoch has recently decided to postpone the move from the Wapping site to a new venue, at least until financial conditions improve.

Whether any Daily Star readers will understand the in-joke is quite another matter.

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