19Nov/080
15,000 shoes cover Dam Square in War Child campaign stunt
Dam Square in Amsterdam was covered with 15,000 single shoes on Monday (17 November) as part of a campaign run by the Dutch chapter of charity War Child.
War Child is a network of independent organisations, working across the world to help children affected by war. The Dutch campaign is running with the slogan "one present less, one friend more" (concerned grammarians click here).
The campaign encourages people in Holland to give up one present from their Christmas list and donate the money to the organisation's efforts instead. This specific campaign highlights the plight of 250,000 child soldiers around the world.
