22Oct/080
Sharks? Dead in the water? Guys, these are lists of dead people! HELLO!
Is everything in Marketing fair game, Daahr-ling?
Marketing agencies use something called Deceased Suppression Files to save money and embarrassment. They contain the details of people who have recently died, and are used by the agencies to ensure they do not market to these people or contact them with sales calls (e.g. to stop a marketing agency from contacting a deceased about a trip to Disneyland).
One of these products, Mortascreen in the UK, has excelled itself in its marketing campaign. Or rather, it seems to have overegged the death metaphor a little.
Sharks? Dead in the water? Guys, these are lists of dead people! HELLO!
Marketing Week, 16 October 08:
detail:
Doh!