Vodafone Tops-up the English Language

There’s nothing wrong with new language trends – and I’ve noticed how some companies (especially those in new media and technology) are now removing spaces from their names and capitalising mid-name instead, as in SalesForce, WordPress and many others.

But much like with text speak (txt spk), I think we aren’t quite ready for this trend to spill into the rest of the language. It would appear that formerly-hyphenated words are the first victims, as is evident in this campaign by Vodafone:

EXHIBIT A:

EXHIBIT B:

EXHIBIT C:
Notice how they use both versions in one ad?

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