Comments on: Save the planet: No More Directories and No More Yellow Pages!

By: Chris Silver Smith

Chris Silver Smith — Mon, 12 Jan 2009 16:42:44 +0000

I’m late coming across your blog post on this subject, but I thought I’d comment about the later commentator who stated that yellow pages were referenced “14 billion times”.

I’ve shown that that number is quite likely far over estimated in my article about yellow pages statistics last year.

The YP industry’s statistics were based on surveying a sample group which left out a large and growing demographic, mobile-phone-only households. The mobile-only household demographic are also quite likely to be younger consumers who are also earlier adopters of technology — the people far less likely to use yellow pages printed books at all.

From the sample group, the industry multiplies up based on overall population to come up with the 14 billion references number — since this is basically an estimate based on a relatively small sample group, the estimated error rate is already high. Coupled with missing a very large consumer demographic, we can be pretty certain that the number of references cited is significantly overestimated: yellow pages last year were used less than the year before and considerably less than previous years.

By: All Things Eco Blog Carnival Volume Twenty Seven | Focus Organic.com

All Things Eco Blog Carnival Volume Twenty Seven | Focus Organic.com — Mon, 01 Dec 2008 16:07:10 +0000

[...] for Financial Prosperity. Jim says, “A recap of the 2009 energy tax credits.” Danny Dagan presents Save the planet: No More Directories and No More Yellow Pages! | That Danny! posted at That Danny!. Includes an interesting response from “The voice of the Yellow Pages [...]

By: Danny

Danny — Sat, 20 Sep 2008 12:48:55 +0000

Thank you for your comment and forgive me for questioning your response. As you state, you work for the Association.

According to its own website:

1. Yellow Pages Association® (YPA®) is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide.

and:

2. The mission of YPA is to LEAD, SERVE, GROW and ADVOCATE for the Yellow Pages Industry.

I’ll let the readers connect the dots.

I can, however, congratulate you for being so on the ball PR-wise, and commenting on blogs so quickly to defend your industry. And, of course, I don’t blame you for doing your job well.

By: SHobbs

SHobbs — Mon, 15 Sep 2008 14:14:18 +0000

What we find is that it isn’t an either/or situation. Don’t assume your search habits are representative of anyone but yourself. Lots of people use both and many people don’t have access to the Internet during their work day. Propaganda? Not so much. Just some facts, go to http://www.ypassociation.org.
FYI, the best way to opt-out is to go directly to the publisher either via their site or by phone.
And maps, coupons, etc. ARE available in the online Yellow Pages – SuperPages.com, YellowPages.com to name two. But your readers probably know that. Full disclosure, I work for the Association.