The web design space is getting crowded, and it’s getting difficult to tell the good guys from the ones who try to sell you a falafel of sales jargon. Or does it?
It never ceases to amaze me when a company, purporting to design websites, lets its own site look like it was cobbled together by the work experience guy on a bad hair day.
It’s true that sometimes there isn’t time - the company is so good, and its reputation is such, that it simply isn’t worried about marketing. I have come across a couple of these cases. Websites of this breed tend to have a minimalistic aura about them, like something created by a ‘designers’ designer’, made in a fleeting sushi matt motion. And when you speak to them you know right away that this is the case. They don’t have to work with you. They’ll see if they can slot you in. Or sometimes they’re just too busy to help.
As for the rest of you - please pay attention: If a corporate (or myself on their behalf as is often the case), is looking for the best web design company for a project, the first thing we will check is your website. If it looks rubbish, we won’t spend another minute worrying about it, and move swiftly on to the next candidate. Simple as that. You wouldn’t buy clothes from a tailor who displays badly-made suits in their shop window, now would you? Or a hairdresser with pictures of the Perez Hilton cut adorning their salon front? Didn’t think so.
We want to see what you can do, we want to see who you’ve worked with, and what you’ve done for them (a simple logo is no good, we want to know what you’ve actually designed), we want to see good usability and accessibility, we want to understand what you’re about and what makes you special - and why we should work with you. We want a sense of your ethos and maybe that little bit of x-factor.
Your website is your shop window. Now show us your wares. Please!
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