That Danny!
Behold: the DrinkaZine:
I saw it last year in Hong Kong and absolutely loved it: it is a bottled soft drink that’s also a magazine, hence – a “DrinkaZine”. The bottle carries articles on its cover, and some space for advertising (not a lot). The short articles (in Chinese) change in every batch.
It’s an absolutely fantastic idea and you can just see the group of people who went “Aha!” when they thought about it. Obviously, the minute you start considering the practicalities, the limited space, the shelf life of old stock etc it may not be as appealing. I may be proven wrong, but somehow I don’t think the DrinkaZine will catch on.
I recently used it as an example in my presentation to a new media conference in Bucharest. The slide is fairly self explanatory:
* Novelty and ‘coolness’ are great, but aren’t usually behind long-term scalable success.
* Good online products address a need or solve a problem.
Oh, and speaking of drinks - Jeremy Goodrich has sent me a link to the following entry, which compares Google to Coke, Yahoo to Pepsi, and MSN to Mountain Dew:
It’s kind of cute as a presentation slide.
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