Yahoo! to launch Yahoo.ro for Romania
Speaker: Darren Patterson, Business Development Director, YAHOO! Europe
New Media Conference & Expo 2008 - Bucharest (live blogging from the event)
Some highlights:
- Yahoo is planning the launch of Yahoo Romania. It has an organically grown audience in Romania and it wants to build on it. Similar things are happening in Turkey, Poland and Russia.
In Eastern Europe Yahoo finds that advertisers just want to buy a set number of page views for their campaigns. Yahoo is planning to introduce more and better targeting to this market, and educate advertisers about better targeting.
Romanian users with a @yahoo.com email address will be given the option to change to a @yahoo.ro address.
More:
http://beatriceworld.com/yahoo-launch-yahooro-and-messenger-service-in-romanian.html
http://ghepardoo.blogspot.com/2008/05/yahoo-will-launch-its-romanian-portal.html