I’m still piecing the puzzle together, but for those of you who have spent an hour or two (or three) trying to figure out who Entela Hysko is, here is my analysis of how you got to hear about her.
It’s one of those Internet phenomena, that you look at and think: this is an example of something that can happen on a much bigger scale. It’s a mini-Internet-storm, but one that you can model future hurricanes on, or perhaps Net-avalanches.
It all starts with the tragic death, in a car accident, of Albania’s biggest media mogul, 40 year old Dritan Hoxha. Hoxha died in Tirana on Friday 23 May 2008, when his Ferrari Fiorano crashed into a tree.
Hoxha founded Top Media Group, which spanned radio and TV stations, including a highly successful pay TV platform. He was a big name in Albania.
The news item which reported Hoxha’s death also mentioned that the police confirmed that a 27 year old woman, Entela Hysko , was with him in the car at the time of the crash, and also died as a result.
What seems to have happened afterwards, is that the Internet was flooded with searches with the name “Entela Hysko”, all trying to find out who she was (’who was the mystery lady in the Ferrari with the media mogul?’). But alas, this information was not available anywhere, and the only thing that came up was the same police report, replicated in news pieces in Albanian, Slovenian and Serbian.
What made things worse for those searching for Entela Hysko, was that quite a few websites, this one included, contain a feed of the most searched for words on Google, taken from Google Trends. When Entela’s name became one of the top trended search words, the sites with Google Trends feeds were the only places (in English) that contained the words “Entela Hysko” - and as a result, they themselves got hit by large numbers of clicks that came from these searches.
Promotion:
Shqipërisë Bingo
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It followed that site owners, baffled by the spike in traffic on their sites, all driven by this unfamiliar name, started searching for answers. Naturally, they googled Entela’s name too, which conversely only made things worse. A snowball effect started, bringing further sites into this recursive pattern, and making the phenomenon even bigger (including pushing the term further upwards on Google Trends).
I hope that this entry may help to end this growing effect, especially bearing in mind the young woman who tragically lost her life in the crash.
UPDATE ON 29 MAY 08 - I’ve heard from several people who have expressed disgust that Dritan Hoxha death was all over the news and Entela who was with him barely got a mention.
One of her friends produced the following video and placed it on YouTube:
5 responses so far ↓
1 nardi22 // May 26, 2008 at 9:33 pm
Meqe u pa dhe ne media shumekush ishte kurioz te dinte se kush ishte ajo vajza ne makine me te. [Mua me duket se do te kete qene ndonje nga balerinat e Fiks Fare] Megjithate me vjen me te vertete keq per Dritan Hoxhen, ishte me te vertete nje i madh i medias shqiptare. Nuk e di pse ky informacion per Entela Hyskon le te themi: “eshte fshehur” . Por nejse HAJT MO!
2 @rt@ // May 27, 2008 at 10:29 am
Ngushllime per te dy familjet per humbjet e medha qe pesuan.tragjedi e vertet.Nuk me pelqen menyra e informimit te shume mediumeve ne lidhje me Entela Hyskon, perse emri i saj mos permendet, edhe ajo ishte njeri si Dritan Hoxha, edhe ajo meriton nderimet e fundit te saja pamare parasysh se pse dhe si ajo gjindej ne makine me Dritanin.eshte shum pak e rendesishme ajo tani kur ata te dy nuk jane te gjalle me.patshin dheun e lehtee Zoti i bekofte te dyte.
un gjeta nji shkrim ketu qe me la pershtypje te madhe, dicka me teper per vajzen misterioze sic e bejne shumica e mediave, vajze e cila me vite ka punuar ne Top Channel dhe Top Albania radio, dhe e cila ka kontribuar ne kete medium gjigant,deh asskush deri sot nga koleget e saj ne kete medium nuk ka ngushelluar ate pervec Albana Osmanit.Turp per Top channel dhe gjithe ‘kolegeve’te saj qe edhe ne kshtu raste sdin te tregojn njerezim e respekt per nji shpirt te vdekur.metevertetenuk ka kuptim kjo, as emrin nuk ja kan permend ne lajemt e tyre, a kolege e kan pasur.nuk di kend kan dashur ta mbrojnne kete rast??? dhimbjen e grauas se Dritanit, nenes se tij apo kujtuan se nuk do te miret vesht se edhe Entela ka qen me Dritanin???? hej nuk ka cofe mace po nnjeri ka vdek, vajze re 28 vjecare.
Nejse nuk ben te flasim e perflasim njerezit qe kan vdekur. Zoti eshte i madh dhe ai le te gjykoje secilin per veprimet e bera.
Pershendetje te gjitheve.lexoni artikullin me poshte eshet interesant, dhe ka sicka me teper nga ajo qe fshehin mediumet, disa fjale per Entelen dhe familjen e saj, qe “dikush” as qe i permendi, sikur te mos ket ndodhur asgje.
http://www.rilindjademokratike.com/RD%2027%20maj/reportazh.htm
3 Danny // May 27, 2008 at 11:25 am
A summary of the two Albanian comments above (with grateful thanks to Arta):
nardi22 has commented that many people were curious to know who the woman was, and said he thought she was one of the ballerinas working for Hoxha’s TV “Top Channel”. He was very sorry about Hoxha’s death, and wasn’t sure why information about the woman who died with him was “hidden”.
@rt@ said that she is sorry about what happened to these two people and expressed anger that many of the media reports did not even mention Entela Hyskon’s name - she is as much of a human being as Hoxha, and she is as much a victim of the crash as he was. @rt@ provided a link to an article about Entela Hyskon, where her mother is interviewed (the article is in Albanian).
PLEASE POST ANY FURTHER COMMENTS IN ENGLISH ONLY - I CANNOT READ THEM OTHERWISE. THANK YOU!
4 dita // May 30, 2008 at 12:13 pm
shame on all people that hid this i mportant information.Entela was his girlfriedn I mean Dritan’s girlfriend and maybe they hid this fact not to damage his name and persoanlity in public.But it doesent matter cuz a lot of other people die with they lovers and thats not important(as lady D).This is unhuman hiding a name of a person that died together with the director of top media.I dont know what to say.Im embarrassed os this happening….
5 dita // May 30, 2008 at 12:14 pm
I hope this wont be repeated ever
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